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NIIGATA

Niigata is the leading rice producer in Japan. There are many brands, including Uonuma Koshihikari, and Niigata's rice makes for top-quality sake.
The three mountains of Mount Hakkai, Mount Echigo-Komagatake, and Nakanodake, collectively called the Echigo Sanzan mountains, have rich nature and scenery that can be enjoyed in any season.
Niigata is also popular as a snow resort, and many fans from Japan and abroad visit in search of good powder snow.
Matsudai Nohbutai combines Japan's pastoral satoyama woodlands with modern art, and you can see the works of world-renown artists such as Yayoi Kusama on display in a natural setting.
Furumachi geigi is considered on the three great geisha performances, along with Gion in Kyoto and Shinbashi in Tokyo, and you can still experience the song and dance of "ozashiki asobi"(tatami room play) at ryotei restaurants today.

Getting from Tokyo to NIIGATA

Route 1

  • JR Tokyo station → JR Niigata station : Approximately 2 hours by Joetsu shinkansen

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  • HOKURIKU × TOKYO
    Becoming familiar with traditional crafts that are rooted in people's lifestyle and the climate in Japan will lead to a deeper understanding of Japanese culture. From Tokyo to Hokuriku, explore the cities where traditional crafts were born and thereby discover parts of Japan's culture and charm that you did not know about.

    In Tokyo this route will take you to spots related to bonsai trees and Hokusai's ukiyo-e pictures, while in Hokuriku it will take you to spots related to glass crafts and famous Kutani-ware ceramics. This is a route recommended for people who are interested in traditional Japanese crafts.
  • HOKURIKU × TOKYO
    Old and new buildings exist side-by-side in Japan, such as the TOKYO SKYTREE® that towers over its downtown area and retro architecture in high-rise districts, which produces a unique harmony and many fascinating cityscapes. In this journey, you will tour modern architecture in Tokyo and the Hokuriku region, and will feel as if you are stepping through time.
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Festivals of NIIGATA

Local specialty shop

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